Hurricane Charley Port Charlotte

New Floridians Face El Nino Hurricane Season Amidst Explosive Growth, Highlights Importance of Renewed Emphasis on Disaster Preparedness

Land O’ Lakes, Florida (April 26, 2024) – With the 20th anniversary of Hurricane Charley approaching, millions of Floridians find themselves in a state vastly different from two decades ago. The State of Florida has seen an influx of over five million new residents, many of whom may question the significance of the annual hurricane season preparations.

As communities face an increasing frequency of natural disasters and other emergencies, the importance of disaster preparedness cannot be overstated. One crucial aspect of preparedness often overlooked is the ability to overcome power outages effectively. Rule One Consulting, a leading advocate for disaster resilience, emphasizes the significance of this aspect in comprehensive disaster planning.

In recent years, power outages have become more frequent and prolonged due to severe weather events, wildfires, and other emergencies. These outages not only disrupt daily life but also pose significant challenges to businesses, healthcare facilities, and critical infrastructure. Therefore, learning to mitigate the impact of power disruptions is essential for ensuring the resilience of individuals and communities alike.

“Understanding how to navigate power outages is a fundamental component of disaster preparedness,” said Kevin Smith, President of Rule One Consulting. “Getting a family to get on board with preparedness can be as simple as turning off all the power to the house and navigate the dark to see what you would actually eat in your pantry and try to figure out how you would cook it.”

To help communities prepare for power outages and other disasters, Rule One Consulting offers educational resources, workshops, and training programs focused on resilience-building strategies. These initiatives empower individuals, businesses, and organizations to develop comprehensive preparedness plans tailored to their specific needs and circumstances.

“By equipping people with the knowledge and tools to overcome power outages, we empower them to take action to protect their families, businesses, and communities when disaster strikes, ” added Kevin Smith.

As part of its ongoing commitment to disaster resilience, Rule One encourages individuals and organizations across Florida to prioritize power outage preparedness in their emergency planning efforts.

Telling people to pack enough food in their pantry for 5-7 days is a luxury that many Americans don’t have in 2024.  Many families are adjusting to inflation costs and no longer have enough money to stock up. According to a 2022 survey by the Federal Reserve, 37% of Americans don’t have enough money to cover a $400 emergency expense. As a result, messaging that tells citizens to get a new roof or buy a generator falls on deaf ears and leads to an apathetic approach to disaster preparedness.

“Our brand is about keeping disaster training and preparedness efforts focused on the person.” said Andrew Gilliam, Training and Curriculum Development Consultant. “Placing unachievable preparedness expectations often disenfranchises people who throw their hands up in frustration.”

Rule One is urging Neighborhood and Community Associations, Radio and TV Stations, Social Media Influencers and anyone broadcasting 2024 Hurricane Forecasts to talk about disaster preparedness in a way that leads to action, rather than hopelessness.

For media inquiries including interviews or speaking engagements, email support@ruleoneconsulting.com or call 813.267.8867. To learn more about Rule One Consulting and its disaster preparedness initiatives, please visit www.ruleoneconsulting.com

About Rule One Consulting, LLC: Rule One Consulting draws on over 25 years of executive leadership in both government and nonprofit sectors to champion a fundamental principle: prioritizing the individual’s needs above all. We call it, Rule #1. Our mission is to rekindle the focus of leaders, reminding them of their initial purpose, as they navigate the challenges posed by corporate structures and government bureaucracy. We specialize in connecting Emergency Managers and Nonprofit Leaders with the essential resources required to provide effective assistance to those in need.